“Keep up with the Joneses.”
No, don’t! For those unexposed to the catchphrase, it refers to comparing and keeping up with your neighbors who supposedly dictate what should be considered a desirable socio-economic level and respectable rate of accumulation of material goods.
Envious eyes seem to forget about the over abundance of destructive financing options for the cash strapped. If not envy, simply hearing phrases like, “Gotta keep up with the Joneses” end up creating the painful feeling that one may be ostracized from a particular group if the perceived quantity and quality of purchases appears to fall short. But how was it all paid for?
Let’s examine a particular situation. Randy’s neighbor has a house fancier than his, a car nicer than his, and nice wrist watch. Randy might feel bad that he’s not keeping up with his neighbor, let’s call him Jones, but his feeling of inferiority would be misplaced. Both have similar jobs where incomes don’t vary that greatly. Randy has responsibly paid down the mortgage to his house, contributed to his retirement savings, paid cash for his vehicle and treats his family to a vacation every year. There’s little left over at the end of the year.
He occasionally glances over at the Joneses’ with some envy and wonder as to what they’re doing right. What Randy should be wondering about are the statements and the associated bills. More often than not there ends up being an over-sized mortgage on the house, the car is leased and credit cards were used for the watch. If Randy knew this, I doubt he would he give it a second thought.
Borrowing money is just too prevalent. Material purchases no longer represent an implication free nicety afforded by the responsible and affluent. Lending institutions know how to push emotional buttons though. They’re the ones often attempting to help you “keep up with the Joneses”. Of course they would. There’s tons of interest payments in it for them.
Randy would most likely have an outright distaste for his neighbor’s materialism if he knew what an incredible risk large debt placed on the family. There will be more on the real risk of debt to come.
So forget about “keeping up with the Joneses” as an aspiration or as a lifestyle. Follow your values and plan to make your dreams a reality instead. Or don’t. Everyone has different preferences. Anyway, it turns out Randy’s savings are invested in the company that loaned lots of money to the Joneses and they could always use a new customer.